After deploying an experiment to Facebook you will see it's status change over time from the Intelligence Index page. Marpipe checks Facebook Business Manager every ~30 minutes to see if a change in status needs to be made.

Status Details

Queued (purple)

A deployment is given a status of Queued if:

  • Any ads have an effective_status of PENDING_REVIEW

OR

  • It has been less than or equal to 30 minutes since the deployment launched and

  • Not all of the creatives have been uploaded to ads

Errors (red)

A deployment is given a status of Errors if:

  • Any ads have an effective_status of DISAPPROVED or WITH_ISSUES

OR

  • It has been more than 30 minutes since the deployment launched and

  • Not all of the creatives have been uploaded to ads

Live (green)

A deployment is given a status of Live if:

  • A deployment's status is not Errors and

  • All creatives have been uploaded to ads and

  • There are no ads with an effective_status of PENDING_REVIEW

Complete (yellow)

A deployment is given a status of Complete if:

  • The campaign's effective_status is ACTIVE and

  • The deployment's status is LIVE and

  • The total spend between all adsets within the campaign sums up to the total budget set by the user on the deployment

Paused (orange)

A deployment is given a status of Paused if:

  • The deployment has been manually paused by the user within the Marpipe application

* deployments can only be paused if the deployment's status is Live.

** deployments can only be paused through the Marpipe app because Facebook uses the PAUSED status for a variety of conditions and it can be difficult to differentiate between campaigns that have been intentionally PAUSED by the user or just set by Facebook as PAUSED by default.

ARCHIVED (gray)

A deployment is given a status of Archived if:

  • The campaign has been deleted in Facebook

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