After our experiment has collected data in Facebook we can navigate to the Intelligence section and find our results.

Filtering Our Results

Using the various dropdown selectors on the page, we can filter what data we are displaying.

Use the audience dropdown to see how a specific audience reacts to your brand's assets.

Use the Top % dropdown to filter out low performing creative from the analytics.

Notice how presence changes as we change this %. Presence reflects how prevalent each asset is in the selected range of ad performance.

Next Step: Use Learnings to Build Your Next Test

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