In our first experiment, we saw three winning components emerge. So let's create a new experiment and challenge those variables with a new design.

Adding New Variables

This time around, we want to see if adding a discount will positively or negatively impact audience interest. To test this I'm going to add a discount message and then add a blank variant in the same group as the discount message.

Adding a New Design

If we clone our artboard, then we can experiment with the entire style of our ad. Making big changes like this can really help us cast a wide net when testing creative against our audience.

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