Once your design is to your liking, navigate to the generate page within the Ad Builder. Then Select Generate Enriched Feed

Now, let's go through the available options for managing the output of the enriched feed.

Feed Settings

  • A - Input ID: Input a column name to tell the system which rows to consider a "product". Ex. Your feed has a row for each product variant but you only want to render the parent product to the enriched feed. You have a column named 'item_group_id' that groups the variants in your feed together. When you input 'item_group_id' into this input then only one image per unique 'item_group_id' will be rendered to the enriched feed.

  • B - Remove variants from titles: Checking this box will ignore any text after a ' - ' from the 'title' column in the rendered creative. Ex. You have connected a text layer to the feed using 'feed_title' in your template. Titles in your feed look like 'Oxford Shirt - XL'. When you check this box, your enriched image will only show 'Oxford Shirt'.

  • C - Render all image links: If each row of your feed has more than one image, checking this box will apply the enriched styling to all of the images in the row.

  • D - Column to filter: Input the name of a column to target for filtering

  • E - Filter logic: Choose between, equals, doesn't equal, contains, doesn't contain, has value, and no value to drive logic for the current filter.

  • F - Value to filter: Input a value to target for the selected row. The text input in this field will be checked against the two previous inputs.

  • G - Remove the filter: Removes the current filter, you can add another using the add filter button below the current filter.

  • H - Generate your enriched feed: Render the creative and assemble the enriched feed link

Creating the Enriched Feed URL

Once your feed is done generating you will be prompted to copy the feed URL for your enriched feed.

Copy this link and then it's time to bring add your new enriched feed as a data source!

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