Image Asset has two different modes: Contain Mode and Cover Mode. They represent how an image will be displayed within an element box. When you select an image you can change the image mode in the right panel.

Contain Mode: The image in contain mode will always keep its original aspect ratio and won't be cropped. It normally used on images like product shots or logos.

Cover Mode: The image in cover mode will cover the entire size of the element box. The image might be auto-cropped if the element box's aspect ratio is different from the image's. The center of the image will be where its focal point is.

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