Create an Experiment with Template
In the Create section, select "Create New" to go to the template page. Here you are able to browses over 130+ templates created based on the best performance ads. Choose a template and open it in ad builder to start creating your ad creatives.
Create an Experiment with Blank
If you want to start with a blank canvas, choose the first option of the template page or select "Start with a Blank" button on the header to open a blank canvas in ad builder.