Launching Your Experiments
Pierce Porterfield avatar
Written by Pierce Porterfield
Updated over a week ago

Access to Launcher

There are 3 ways to access to Launcher:

  1. Through Ad builder

    After you finish creating the experiment in ad builder, you are able to launch it directly by clicking "Launch" button on generate page.

  2. Through Intelligence page

    In Intelligence section, click on "Launch New" in the header, the launch model will show up. Select your experiment from the pop-up window

  3. Through left navigation

    Hover on the left navigation and click on "New Launch" section, the launch model will show up. Select your experiment from the pop-up window.

After selected your experiment, you need to connect your Facebook account. Once Facebook is connected, you will be prompted to select an ad account, Facebook page, and Instagram page to link to your current workspace.

Launch Setting

After connecting Facebook and choosing a campaign type, we are able to define the settings for our experiment.

In settings we can add multiple versions of the out of image copy that will appear in the variants we have already created

Additionally we can blast out our creative test to multiple of our saved audiences. Notice that each thing we add to our test changes our total ads and thusly our minimum budget.

Once our settings have been established we are clear for launch

View Your Campaign

Within a few minutes, our ads will have appeared in our selected Facebook account.

After all of the ads have passed review, Marpipe will turn the campaign on and our experiment will run until our maximum budget has been reached.

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