Intelligence Overview
Pierce Porterfield avatar
Written by Pierce Porterfield
Updated over a week ago

Marpipe Intelligence offers 3 different views to explore your data. Each view has different levels of data and information available. You can access it by selecting the 'Intelligence' option in the left nav.


Report View

Reports focus solely on a single campaign and goal. This view is designed to give you actionable takeaways for each variant group based on how your campaign has performed for your goal. You can view the headlines with actionable takeaways and statistical significance for each variant group; and data, variant name, percentage change, and impact for each variant. The takeaways and data are based on the selected goal; hence you can change the goal to explore specific data sets and take goal-based takeaways. However, you cannot edit columns or add filters within this view.

Navigate to reports

You will be navigated to the report view when you click on a campaign from the Overview page.


Single Campaign Insights View

Single Campaign Insights View lets you take a deep dive into the data collected within a single campaign. The view consists of top creatives as well as a customizable data table. You can change the goal, add filters, manage tabs and manage columns to explore specific datasets. When a single campaign is selected, the results will be grouped by variant groups (the grouping setup in the design) You will be able to view combo groups and empty variants within this view.

Navigate to Single Campaign Insights View from Reports

Use the open insights button on the action bar

Navigate to Single Campaign Insights View from Overview

Open insights from the top navigation tab and filter for the desired campaign


Insights View

Insights View lets you explore data across all campaigns. The view is designed to take deep dive into the data collected within two or more campaigns. You can change the goal, add filters, manage tabs and manage columns to get desired takeaways. When multiple campaigns are selected, the results will be grouped by asset type (images, in-image copy, video, etc.) You would not be able to view combo groups and empty variants within this view.

Navigate to Insights View

  1. Select intelligence from the side navigation

  2. Select insights from the top navigation tab

In a nutshell, use the Report view to explore data overview and takeaways from Marpipe; use the Single Campaign Insights view to take deep dive into single campaign data; and use the Multiple Campaign Insights view to take deep dive into data collected from two or more campaigns.

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