This article lists common Facebook launch errors and provides tips on handling them. In the case that no error messages are visible on the campaign, please review these available options for a quick resolution.
Type | Ad set |
Error | Permissions error: Facebook Business Tools Terms Not Accepted |
Resolution | Link your businesses Instagram page to the Ad Account in Business Settings under Instagram Accounts -> Connected Assets |
Type | Ad set |
Error | Invalid parameter: Custom Age Selection Is Not Available |
Resolution | For advertisers running with a Special Ad Category, there are limitations on demographic targeting such as choosing age ranges.
Try using a different audience or removing demographic parameters from Facebook Audiences Manager. |
Type | Ad set |
Error | Invalid parameter: Promoted Object Invalid |
Resolution | This error is likely a bug on Facebook's end. The retry launch would probably be ineffective. Try creating a new campaign using the same creatives. You can choose 'import from previous" to re-apply the settings from your previous test and try launching again. |
Type | Ad set |
Error | Invalid parameter: Selected targeting options unavailable for young people |
Resolution | Change the audience age limit to a minimum age of 18 |
Type | Ad set |
Error | Permissions Error: Custom Audience Terms Not Accepted |
Resolution | Go to the associated Ads Manager Account, navigate to "Audiences" and accept terms |
Type | Ad set |
Error | The promoted object you have specified has an invalid combination of parameters. Please refer to the documentation. |
Resolution | This error is likely a bug on Facebook's end. The retry launch would probably be ineffective. Try creating a new campaign using the same creatives. You can choose 'import from previous" to re-apply the settings from your previous test and try launching again. |
Type | Ad |
Error | Error with Facebook page permissions. |
Resolution | You most likely do not have the correct permissions for the Page or Ad Account that you are trying to launch to. Go to Business Settings & double-check that you have access to the ad account, Facebook page, and Instagram page. |
Type | Ad |
Error | Permissions error: Permission Error |
Resolution | This vague error message has been known to pop up when your account is disabled due to failed billing attempts. |
Type | Ad |
Error | Permissions error: Ad Account Has No Access To Instagram Account |
Resolution | Link your businesses Instagram page to the Ad Account in Business Settings under Instagram Accounts -> Connected Assets |
Type | Ad |
Error | Application does not have permission for this action: No permission to access this profile |
Resolution | Most likely cause: The user did not give Marpipe full access when they signed into Facebook from Marpipe Settings.
Sign out of Facebook from Marpipe, then sign in again. Accept all of the permissions when prompted in the sign-in process. |
Type | Ad |
Error | Invalid parameter: Domain Required |
Resolution | The domain for the URL you have input is not allowed to use the web events selected for the campaign. This error usually stems from an incomplete domain setup within Facebook Business Manager. Each ad account must verify the domains that they will be driving to from their Facebook ads. Even if your domain is verified, you may also have to configure certain conversion events for the domain in order for your launches to work. |
Type | Ad |
Error | Invalid parameter: No Payment Method Added |
Resolution | Go to Billing in Facebook and fix any errors |
Type | Ad |
Error | [#<FacebookAds::AdgroupIssuesInfo{:level=>"AD",:error_code=>1487179,:error_summary=>"invalid ad create parameters",:error:message=>"Invalid ad create parameters:Invalid ad create parameters",:error_type=>"HARD_ERROR"}>] |
Resolution | Disapproved ads, edit ads, and try again |
Type | Ad |
Error | You cannot use some of the detailed targeting options you selected when running ads in this special category. You must remove them from your audience. To ensure you only select allowed detailed targeting options, only select options after you declare your Special Ad Category. |
Resolution | Ensure your targeting is allowed under the Special Ad Category you are using. If the audience targeting is under 18, you must change it to 18+. In some cases, you may need to recreate the audience from scratch in audiences manager - this can happen if "Audience Expansion" is checked or visible within the existing audience. |
Type | Ad |
Error | All domains need to be associated with a pixel event pair and an ad. To publish this ad, either select a new domain for your ad or configure a pixel event pair for your domain in Events Manager |
Resolution | The domain in "URL" of Marpipe might not be verified domain connected to the pixel. |
Type | Ad |
Error | ["Use of our Brand Assets"=>"This as isn't running because it doens't follow our Advertising Policies, which apply to an ad's content, its audience and the destination it links to. We don't allows ads to use protected brand assets such as FAcebook or Insagram icons. What to do next: Use only the most up-to-date logo, which you may find at www.facebookbrand.com and www.instagram-brand.com"} |
Resolution | Remove any FB logos and push through via FB support for ad approval |
Type | Ad |
Error | Caption Is Too Long: Your ad will not run on Instagram because the caption is longer than 2,200 characters. Edit the caption. |
Resolution | You will need to write a shorter out-of-image copy OR remove IG placements |
Type | Ad |
Error | Video not ready for use in an ad: The video is still being processed. Please wait for the video to finish processing before using it in an ad. |
Resolution | The user who tried to "Retry Launch" didn't have the right access |