Sometimes we have vastly different images that will take up the entire artboard. When overlaying copy, it doesn’t always make sense to keep the copy in the same place, or sometimes even the same color. Setting each image to static on its own artboard allows you to build image influenced designs.

Artboards are useful when testing completely different designs that share the same variants. Each artboard contains the same dynamic layers within them, but there are unique static layers on each artboard to build and test designs.

Testing layouts within a design is another reason to use multiple artboards. Each artboard will contain the same set of layers; however, their transformative properties will change to test out different visual hierarchies.

There are even times, although more uncommon, where the copy rules the design, such as testimonials. If the testimonial is front and center, and each one is attributed to a different person saying it, using artboards allows you to quickly build out all the different testimonials and their speakers while simultaneously testing other aspects of the creative.

Color palettes are a fantastic example of artboard use. By adding new artboards, each with a unique color scheme, you can quickly build multiple designs that contain the same layers in different color palettes.

Housekeeping and labeling are very important when it comes to the end result of intelligence. If you were trying to determine which design was most successful at a glance, which would you rather look at:

Keeping distinct names of your artboards while designing will save a large amount of time when it comes to you, or anyone else, reading the data at the end.