Why Marpipe treatments may be appearing in your FB/IG shops and what you can do about it
After uploading your Marpipe output feed to your Meta catalog, you may notice your creative treatments appear in your FB/IG shops for some products. When a catalog in Meta is connected to your Shops channel, it will push over all product information within the catalog including the product images, regardless of source.
As Marpipe works by uploading the creative treatments as additional product images in your catalog, Meta may pull those additional images into the product pages on FB/IG Shops as well. While this outcome won't impact performance, it can be potentially be seen by some users as not an ideal experience. Below are a few recommended options you can take in order to mitigate this experience.
Create two separate catalogs
Pros: Explicitly manage shops and ads as separate strategies; run a stronger organic social presence; run Marpipe treated ads directly to your website only for conversion tracking
Cons: Cannot run catalog ads to Meta shops; new catalogs have a warm up period in which they need to learn which products will perform best in ads
You have the option to create a separate catalog in order to run your ads and shops as separate funnels. Doing so will prevent cross contamination between Marpipe and Meta shops.
Simply create a new catalog in Meta and upload your Marpipe output feed as the data source in this new catalog. When creating ads in Meta, you'll select this new catalog instead of your original.
Alternatively, you can set this new catalog to be your primary for Shops and leave your original catalog to run ads with. If you prefer this option, you'll need to remove your original Meta shop and build a new one around this new catalog.
Reach out to your dedicated Meta rep and ask for a feature to be applied to your current catalog
Meta has been steadily working on a feature option in which you can control exactly which product images will appear in your Meta shop. It is currently being tested and can be requested to be turned on by reaching out to your dedicated Meta rep. You can use the following message to send over, requesting that feature to be activated:
Hey {{META REP}},
I'm currently trying to resolve something with my product catalog {{INSERT CATALOG ID}} regarding product images and my FB/IG Shop. I'd only like to have certain images appear based on an image tag that I will be passing through. I was informed that by adding the tag shops_pdp_preferred would allow only those images with the tag to appear in my Shops. Please confirm if this feature is on by default, or if there is something that needs to be turned on within my catalog to allow this tag to work properly. Once confirmed, I'll begin sending the image tags over via a supplementary feed in my catalog. Thank you!
Best,
{{YOUR NAME}}
Once the feature has been confirmed on, reach out to us via our support chat and we can activate the tag to begin sending to Meta.