High performing creative varies from industry to industry and brand to brand. Ultimately this will rely on creative testing in order to understand what will resonate with your audience
Concepts to test into:
Sales
Urgency
Low inventory
Countdown to promo ends
Multi Image Layouts
Price
Product Category Callouts
Simple Branding
Cart Abandonment Callbacks
Brand Value Props
Product Specific USPs
Ratings
Best Seller/New Arrival Callouts