Marpipe is a full-service creative testing platform, allowing you to build, launch, & analyze creative experiments including asset-based performance data. It gives you full control over testing, learning, & improving your ads.

Facebook DCO is an optimization tool which isn't meant for testing, but for launching multiple image & text versions. It just gives Facebook more options to auto-optimize.


Facebook DCO

Ad creation/canvas image editor

Upload completed ads only

Build & test 100s - 1000s of images

Test up to 10 images at a time

Equal-spend test structure

(best for learning)

Auto-optimizing ads

(some ads won't spend any money)

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