Marpipe is a full-service creative testing platform, allowing you to build, launch, & analyze creative experiments including asset-based performance data. It gives you full control over testing, learning, & improving your ads.
Facebook DCO is an optimization tool which isn't meant for testing, but for launching multiple image & text versions. It just gives Facebook more options to auto-optimize.
Ad creation/canvas image editor
Upload completed ads only
Build & test 100s - 1000s of images
Test up to 10 images at a time
Equal-spend test structure
(best for learning)
(some ads won't spend any money)