Marpipe features a visual-based creative tool, whereas Celtra features a spreadsheet-based creative tool. We built a visual ad-building experience rather than one rooted in spreadsheet because we wanted to make the experience as intuitive as possible for marketers and creatives alike, of all levels from professionals to novices.

Beyond that, Marpipe's primary focus is in the creative component analytics that tell you WHY your creative works, which is the primary differentiating functionality that helps us drive towards the mission of a data-driven creative process.

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