The asset library is where you save the images, video, and text you will be testing in your ads.

Each asset type has accepted file types and specs.


Images files will automatically store in the "Images" section:

Accepted file types: jpg or png format.


Graphics are background images, or illustrations. They are different from images, because they are graphic file types and their colors can be edited.

They are housed in the "Graphics" section, and are automatically put there based on their file type.

Accepted file type: svg

A note on graphic behavior in templates: If you add a few different graphic elements in a variant group, they will automatically color themselves based on the color of the first graphic placed.

Text Assets:

There are two types of text Marpipe can test: In-Image-Copy & Out-Of-Image-Copy.

In-image copy are words that appear within your visual design, like this headline:

Out-of-Image Copy is just how it sounds it's the ad text that appears above and below the image:

Both of these text types can be tested in Marpipe, and there are separate sections for them in Assets. You also use them at different steps in your Launch process.

In-Image Copy

In-Image copy is used in the Ad Builder when you create your ads.

Even though it's text, it's still a design element. It will render exactly how you typed it in - it will not automatically wrap to another line.

This means you may need to manually insert some line breaks once you see how it looks.

Out-of-image Copy

You won't add Out-of-Image Copy until you are all the way to the Launch screen, but you can still put it in your Assets section to use at that point.

Since it's text and it will be adapted to the Facebook feed, Facebook will automatically wrap the text.

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