Categories are like folders for Tags. They allow users to group attributes of their assets based on which are directly comparable. Categories and tags help the user understand the why of their ad creative.
For example: You have a bunch of assets tagged with either Young Adult, Adult, or Mature. You attach those tags to a category named “Model Age” so that when you view intelligence for tags, you can view the impact of model age on performance.
Viewing tag intelligence broken down by category. Here you see that 'Messaging Strategy' and 'Model Age' has a big impact on the performance of these ads.
Create Categories from the Create New Tag Window
From the Create a New Tag window, click on the category dropdown
Click the first option Add new category
Input the name of the category
Click Create
The new created category will auto selected as the category of the tag you are creating.
Create Categories from the Category Manager
Click Edit Categories at the bottom of the left sub navigation
Click Add new category
Input the name of the category
Click Create
Edit Categories
Click Edit Categories at the bottom of the left sub navigation
Click the pencil icon of a category you want to edit
Input a new category name
Click Done
Delete Categories
Click Edit Categories at the bottom of the left sub navigation
Click the X of a category you want to delete