Filter Feeds

Learn how to add filters to the feed in the Ad Builder

Menghe Li avatar
Written by Menghe Li
Updated over a week ago

When you are building a feed design in the Ad Builder, you are able to filter the feed by adding criteria that targeting a specific set of product rows.

Add Feed Filters

  1. From the Link Columns page or Preview Creatives page, click Filters in the right panel

  2. Click Add Filter button in the Enriched Feed Filters pop up window

  3. Select a product column name in the first dropdown

  4. Select an operator in the second dropdown

  5. Input column values to be checked for in the value input. If you have multiple values to input, separate each value by commas[space].

  6. Click Apply


Previewing With Filtered Products

Once you've added filters to your feed, you can shuffle through relevant filtered products in your design:

  1. Go back to Edit Template

  2. From left navigation, click Columns tab

  3. Click shuffle button on the top of the column panel


Remove Feed Filters

  1. From the Link Columns page or Preview Creatives page, click Filters in the right panel

  2. Click trashcan icon behind the existed filters to remove it

  3. Click Apply

Click Clear All on the top of the filter list to remove all filters


Filter Options

  • Equals - Product must contain exact input values in column to be included

    • Not Equal - Excludes all products equalling the input vallue

  • Contains - Any product that includes the input value in the column will be included

    • Not Contain - Excludes all products containing the input value

  • Set - Any non-blank value will be included

    • Not Set - Only values that are blank are included

  • Greater Than - Any value over the input will be included

  • Less Than - Any value under the input will be included


Stacking Filters ("and") vs Stacking Values ("or")

Each filter you add will work off of the previous filter in your stack, creating "and" logic:

[title] [contains] [dress]
[title] [contains] [skirt]

The feed will first filter down to products whose title contains the word "dress" then filter further down from there to products whose title also contains the word "skirt"

In order to include multiple values from a single column, you can instead separate the values on the same filter using a comma-space, creating "or" logic:

[title] [contains] [dress, skirt]

The feed will filter down to products whose title contains either the word "dress" or the word "skirt"

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