When you are building a feed design in the Ad Builder, you are able to filter the feed by adding criteria that targeting a specific set of product rows.
Add Feed Filters
From the Link Columns page or Preview Creatives page, click Filters in the right panel
Click Add Filter button in the Enriched Feed Filters pop up window
Select a product column name in the first dropdown
Select an operator in the second dropdown
Input column values to be checked for in the value input. If you have multiple values to input, separate each value by commas[space].
Click Apply
Previewing With Filtered Products
Once you've added filters to your feed, you can shuffle through relevant filtered products in your design:
Go back to Edit Template
From left navigation, click Columns tab
Click shuffle button on the top of the column panel
Remove Feed Filters
From the Link Columns page or Preview Creatives page, click Filters in the right panel
Click trashcan icon behind the existed filters to remove it
Click Apply
Click Clear All on the top of the filter list to remove all filters
Filter Options
Equals - Product must contain exact input values in column to be included
Not Equal - Excludes all products equalling the input vallue
Contains - Any product that includes the input value in the column will be included
Not Contain - Excludes all products containing the input value
Set - Any non-blank value will be included
Not Set - Only values that are blank are included
Greater Than - Any value over the input will be included
Less Than - Any value under the input will be included
Stacking Filters ("and") vs Stacking Values ("or")
Each filter you add will work off of the previous filter in your stack, creating "and" logic:
[title] [contains] [dress]
[title] [contains] [skirt]
The feed will first filter down to products whose title contains the word "dress" then filter further down from there to products whose title also contains the word "skirt"
In order to include multiple values from a single column, you can instead separate the values on the same filter using a comma-space, creating "or" logic:
[title] [contains] [dress, skirt]
The feed will filter down to products whose title contains either the word "dress" or the word "skirt"
Saved Product Sets
If you find that you're using the same set of filter criteria over and over for designs, you can save your filters as a product set.
To do so, add your filters in, then click Save in the top right of your filter window
Name your product set and click save. You'll now be able to quickly filter by that product set's name in your designs.