Multi-treatment feeds allow you to run multiple ad concepts simultaneously within a single catalog. Once you've created your multi-treatment feed, you'll be able to manage all of your designs and treatments.

Whenever editing, adding, or removing treatment you will need to publish the updates to your output feed before the changes will be committed.

In order to add a new treatment to assign to its own set of ads, click + New Treatment at the bottom of your Output Feed, name your treatment, and click Create.

This will create a treatment slot for you to add designs and assign to ads.

Once you've created a treatment slot, you can begin adding and managing the designs within it. You can add and manage multiple designs in the same treatment slot for added creative control. If you click on the design name, it will open up the canvas editor.

Once a design is added, you can update its filters by clicking the Filter icon:

You can also access additional management options by click the three dots to the right of the design:

Cloning a design inside a treatment will create an exact duplicate of your design, grouping it in the same slot as the original treatment. To clone your design, click the three dots to the right of it and select Clone

In order to remove a design from its current treatment slot, select Remove from treatment. You can also click Archive to send the design to your archive folder

Designs will be staged for removal and appear at the bottom of your output feed page. They will not be fully removed until you click Publish Updates

To rename your treatment, hover over the treatment name of the treatment you want to edit. A pencil, trash can, and crown will appear next to the treatment name. Click the pencil to rename the treatment.

You can rename your treatments to make it easy to know what creative is being used to populate it. Renaming treatments is just for organization purposes. It does not affect the type of designs that can go into it.

Removing a treatment will stop the creative from being sent to the Meta catalog, as well as cut the tie to the ads it's been assigned to. Once a treatment is removed, in order to have the creative show on ads again, you'll need to create a new treatment and reassign to your ads.

To remove your treatment, click the trash can icon next to the treatment. In order to confirm this removal, you'll need to click Publish Updates to fully remove it.

Multi-treatment feeds output the added treatments as additional images, leaving the main image (image_link) as the original source feed image. Unless another creative treatment is already assigned to an ad, existing and new catalog ads will show your primary treatment by default. You can set one of your treatments to run as the main image, so all unassigned catalog ads will use the set Marpipe creative instead.

To set a primary treatment, hover over the treatment name, then click the crown the appears.

The primary treatment will be marked by a yellow crown next to the treatment name:

You can remove the primary treatment by hovering over the treatment and clicking on the crown icon that appears.

Because you can only send up to 20 treatments across all products within your output feed, there may come a time in which you'll need to either remove treatments to make way for new ones, or remove designs to create empty treatment slots. In order to decide, you can use the following as guidance: