You can add new columns into your source feed directly from Marpipe. Adding a custom field addresses a variety of use cases, including image organization, copy enhancement, and more in depth product categorization just to name a few.
How to add a field
Navigate to the source feed section of your account
Click "Manage Fields" along the top of the page
Click add field in top right of the list
Custom Field Settings
After you click add field, you will choose from the available field types. Each of the field types has their own settings and method of generating field values for each product in your feed.
Image Field Type
This allows you to set criteria to choose which image is used in this new field. Choose which pre-existing image field to pull an image from and then use the filters to set the criteria that determined which products use the current image rule.
You can set multiple rules to consolidate certain image types into this new image field. Example: "Use additional image 1 when it's URL contains model. Use additional image 2 when it's URL contains model"
Text Field Type
Text fields consist of one or multiple rules where the text value in a given rules takes hold given that a product matches the criteria.
To set the value for a rule click the input box in the rule. Once you click the input box, the templated text interface will appear. In this interface you can type any static text you would like, or click insert column to insert dynamic variables into the text.
Once you're satisfied with the value you've input for that rule, click save and then open the filters to set the criteria for which products the rule applies to.
You can also input image URLs as values in a text field. These will not show up as images fields in the interface but they will still apply as images if you link an image layer to the field within the ad builder.