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Create Your Own Custom Fields

Extend the capabilities of your source feed by adding new fields meant for advertising.

Pierce Porterfield avatar
Written by Pierce Porterfield
Updated over a week ago

You can add new columns into your source feed directly from Marpipe. Adding a custom field addresses a variety of use cases, including image organization, copy enhancement, and more in depth product categorization just to name a few.


How to add a field

  1. On the left nav-bar, click on Manage Fields

  2. Click Add Field in top right of the list

  3. Select the type of field you would like to add from the dropdown


Image Field Type

Image fields allow you to either pull in existing images from your image_link or additional_image_link columns or upload new images from your computer to map to specific products.

Anatomy of Image Field Window

  1. Field name - what your new column will be called. Be sure to adhere to standard formats (no uppercase letters or whitespaces | dashes, dots, and underscores allowed)

  2. Include in output feed - Will send the new field to your output feed rather than just staying in the Marpipe platform (not normally used for image fields)

  3. Update Priority - From 0-100, how important is this column is to update first when the source feed syncs? The higher the number, the higher the priority to update. This is important when to use when other custom fields are referencing this field.

  4. Image source - select an image column from the current feed or upload a new image from your computer

  5. Conditions - Using filters, which products do you want this rule to apply to?

  6. Duplicate - Duplicate the current rule and its filters

  7. Delete - remove this rule from the list

A completed image field may look something like this:

The second rule states Use additional_image_link (1st) when additional_image_link (1st) contains f_om in the name resulting in 208 SKUs


Text Field Type

Text fields consist of one or multiple rules where the text value in a given rules takes hold given that a product matches the criteria.

Anatomy of Text Field Window

  1. Field name - what your new column will be called. Be sure to adhere to standard formats (no uppercase letters or whitespaces | dashes, dots, and underscores allowed)

  2. Include in output feed - Will send the new field to your output feed rather than just staying in the Marpipe platform

  3. Update Priority - From 0-100, how important is this column is to update first when the source feed syncs? The higher the number, the higher the priority to update. This is important when to use when other custom fields are referencing this field.

  4. Image source - select an image column from the current feed or upload a new image from your computer

  5. Conditions - Using filters, which products do you want this rule to apply to?

  6. Duplicate - Duplicate the current rule and its filters

  7. Delete - remove this rule from the list

To set the value for a rule click the input box in the rule. Once you click the input box, the templated text interface will appear. In this interface you can type any static text you would like, or click insert column to insert dynamic variables into the value.

Once you're satisfied with the value you've input for that rule, click save and then open the filters to set the criteria for which products the rule applies to.

A completed image field may look something like this:

The first rule states Use "Athletic Fit" when description contains athletic fit in the name resulting in 24 SKUs

It's recommended to try and capture as many products as possible when creating your custom field, so every product row has a value

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