In order to run Marpipe on TikTok, you can follow the steps below to get started:
Create Your Feed
First you'll need to create a new output feed. You'll need to make sure you have Single Treatment Feed selected in the window that appears, as that is the only form of feed that is accepted by TikTok.
Once created, you can add in your design(s). If you'd like to add a design that's currently being used in another feed, you'll first need to clone it in the designs page in order to add it in.
Once your feed is ready to publish, click Publish
Add Your Feed to a TikTok catalog
Once your feed is finished publishing, you can copy the link and log into your TikTok Business Center.
On the left hand side, navigate to Catalogs under Assets
In order to run the Marpipe creative separate from your existing catalog ads, you can create a new catalog by clicking Add Catalog
Fill out the form that appears and click Create Catalog
Make sure to connect your pixel for proper even tracking in this new catalog under Event Sources
You can now add your Marpipe feed URL in by going to Products > Add Products and selecting Data Feed Schedule
Fill out the form and paste your Marpipe Feed into the Data Feed URL section.
Multiple catalogs can contain the same products and be used within the TikTok business account
You can create as many catalogs as you'd like containing the same products in TikTok. If you'd like to run multiple Marpipe creative treatments, you'd simply follow the steps above to create the new feed and upload it to its own catalog!
Create your campaign/ads
Now that your feed has been added into a TikTok catalog, you can select the newly created catalog from the dropdown when creating your campaign.
Make sure to select Product sales as your advertising objective
Then select your catalog on the next page under Product source details
Lastly, we recommend selecting Catalog carousel as the ad format so your Marpipe creative can be viewed in its full glory!
